Divide by Null - undefined

Pinkberry is basically a shop that sells frozen yogurt with two flavors and an assortment of toppings. Basically a simple premise. What makes it stand out? "It is dessert reinvented."

It's a mistake to expect this to be like Cold Stone. It's not sweet ice cream. In fact, it's a bit sour. It's actual yogurt, not Dannon or Yoplait. Free from preservatives, Pinkberry strives to be a healthier and yet still tasty alternative to dessert.

The yogurt comes in two simple flavors: original and green tea. Green tea is there to further the healthiness factor. They both taste nearly the same, the differences generally superseded by the flavor of real yogurt. Toppings can be added ranging from fresh fruits to various nuts, cereals, and chocolate. And no, they don't mix it in like at Cold Stone. The toppings are set in sections neatly on the side of the cup.

The employee told me they had been open for about two weeks and it was the first chain outside of the Los Angeles or New York areas.

The first time I had it up in LA, I actually didn't like it too much. I liked the interior because, for some reason, it made me think "Web 2.0". Rounded corners, bright colors, simple design, large text... ehh anyway... When I saw it right here in Temecula, I decided to take another shot at it. It's a pattern for me. I'll like things the second time I have them if I pretend that it really wasn't that bad before. The sour and tangy flavor is actually appealing to me now.

All in all, I'd say the worst thing about Pinkberry is its location. On the side of Winchester opposite the mall? Well, if people line blocks outside the store in West Hollywood, lines reaching Disneyland length, it seems to have enough appeal to warrant people going the extra mile. I'll certainly return.